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    <loc>https://andrearockwell.com/work</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>Work - LABELS  |  PACKAGING  |  PRINT</image:title>
      <image:caption />
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      <image:title>Work</image:title>
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      <image:title>Work - PRINT  |  WEB</image:title>
      <image:caption>The mission of the Paso Robles CAB Collective is to educate media, trade and consumers on the quality of Cabernet Sauvignon and red Bordeaux varietals produced in Paso Robles, and to promote the varietals themselves, as well as the global marketing of Cabernet Sauvignon and red Bordeaux varietals from Paso Robles.</image:caption>
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      <image:title>Work - LOGOS  |  PRINT  |  WEB</image:title>
      <image:caption>A picturesque venue where old-world charm meets the California Coast in SLO's wine country.</image:caption>
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    <image:image>
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      <image:title>Work - LOGOS  |  PRINT</image:title>
      <image:caption>The sprawling 30-acres was purchased by the 5 Cities Community Service Foundation with the goal of refurbishing and improving the campground and its historical buildings for the use and enjoyment of current and future generations.</image:caption>
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      <image:title>Work - BRAND IDENTITY  |  LOGOS</image:title>
      <image:caption>With over 50 vintners, epicurean restaurants, ranches and much more in the Santa Ynez Valley, Kathy has created a unique reputation for creating and catering to the community’s special events and occasions.</image:caption>
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    <image:image>
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      <image:title>Work - PRINT</image:title>
      <image:caption>Splash n’ Dash’s four convenient locations are committed to making your car washing experience positive and efficient.</image:caption>
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      <image:title>Work - BRAND IDENTITY  |  LOGOS  |  LABELS  |  PRINT  |  WEB</image:title>
      <image:caption>Craft beer and cold brew coffee proudly brewed on California’s Central Coast.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>This project is a work in progress. I am currently designing new exhibit graphics for permanent display in the DANA Adobe Cultural Center.</image:caption>
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      <image:title>Work - BRAND IDENTITY  |  LOGOS  |  PRINT</image:title>
      <image:caption>As a family business located in Orcutt, CA, The Berry Barn aims to maintain a reputation of producing consistent, high-quality, sweet, fresh-picked berries using sustainable and responsible farming practices.</image:caption>
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    <image:image>
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      <image:title>Work - PRINT  |  INTERPRETIVE SIGNAGE</image:title>
      <image:caption>The Coastal Stories-Guadalupe Dunes project was funded through a grant from the California State Coastal Conservancy. This multi-faceted project with the Guadalupe-Nipomo Dunes Center focused on providing opportunities for the community’s underrepresented voices to be heard.</image:caption>
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  <url>
    <loc>https://andrearockwell.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-26</lastmod>
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      <image:title>About</image:title>
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